Engaging with our SALTERS community and bringing something different to the table is what we enjoy most. At SALT we embrace a lot of lifestyle elements such as; music, art, sport and culture and we incorporate them into our restaurants through staff, various events, activations and even via our interiors and it’s details.
We often organize our own in-house events to launch new products or celebrate new developments such as the launch of ‘SALT Resort’ as a fun introduction to the new indoor terrace in Dubai and the ‘Black Launch’ which is a yearly event (different every time!) that brings back the ‘Black Burger’ for a limited time only.
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Having created our own SALTERS community which keeps growing, we always make sure to involve elements that support good causes and raise awareness to projects where needed such as our breast cancer support campaign where we launched a ‘Pink Softie’ in combination with our ‘Fight Like a Girl’ themed community event.
In order to create a space where everyone feels part of the SALT family, whether it is young or old, local, resident or tourist, male or female – SALT wants to celebrate all!
We have collaborated with brands that fit these lifestyle aspects and target different demographics each time. A few collaborations to mention: high-end fashion brand Kenzo Paris launched their holiday collection and celebrated the brand in general at our beach side venue in Dubai. Chevrolet launched their new Silverado and tapped into the trucker lifestyle together with SALT with a range of activations at desert locations throughout the UAE and with Grind Dubai at SALT we tapped into the big coffee community.
We love the simple things in life, good food and good music. What better way to enjoy both of these elements at our premium outdoor locations! As an independent brands creator and supporter it is no surprise we also appreciate local talent/musicians. At SALT we give this local community of musicians a stage and the right setting which creates the perfect atmosphere to savor our yummy sliders.